Working in the music industry for over 12 years has been an incredible journey filled with pivotal moments, invaluable lessons, and deep self-discovery. I started my career in 2013 as a full-time music publicist, first with independent labels at Secretly Group and later transitioning into agency work at Satellite 414. These experiences not only shaped my professional life but also ignited a passion for creating lasting change in the industry. Now, as a freelancer, educator, and advocate, I’m taking a moment to reflect on my path and share my vision for the future—both mine and this blog.

l-r midem, 2017. wild paths, 2021. interview with barters strange, 2022

One of the most significant aspects of my journey has been confronting the lack of representation in the music industry—especially for Black women in the independent and alternative spaces. In those early years, I could count on two hands the number of Black women I encountered in similar roles. This stark reality often felt isolating, but instead of succumbing to imposter syndrome, I chose to lean into this underrepresentation and conversation. I reframed it as an opportunity to create a niche, amplify overlooked voices, and build a platform for others like me.

l-r kara jackson for mojo, jamila woods for goldflakepaint, the black curriculum for the voice

This ethos is deeply embedded in my work today. My freelance roster is carefully curated, featuring primarily Black artists in alternative genres, with an additional emphasis on supporting women of all races. Currently, my roster includes inspiring artists such as The Black Curriculum and Sultana Isham, alongside others who share the vision of redefining boundaries in music and entertainment. These choices are intentional, driven by a desire to challenge the status quo and carve out space in an industry that often overlooks marginalised voices. My earlier work with artists like The War on Drugs, Bon Iver, Japanese Breakfast, Jamila Woods, Whitney, and Preoccupations also laid the overall professional foundation for my belief in the power of diverse and transformative artistry.

l-r lonnie Holley for the guardian, g2. William eggleston for the observer new review, Japanese breakfast for the guardian reviews, all the shame covers

Beyond my work in PR, I’ve taken on roles at organisations like Creative Opps and the Music Education Council, both of which are dedicated to increasing representation and access for underrepresented communities in music. Additionally, I teach Diversity in the Creative Industries at BIMM, where I’m passionate about equipping the next generation with the tools and knowledge to foster inclusivity and equity.

Introducing The Pact.

All of these experiences have led me to this point: launching a blog series called The Pact. This series is not just a platform to share my thoughts but a commitment—a pact with myself and the community—to be the change I want to see in the creative industries. Through The Pact, I will explore my unique perspective as a Black woman navigating this space, blending personal reflections with professional insights to create a dialogue that is both honest and actionable.

The series will cover a range of topics, including representation, mentorship, and the art of building an intentional career that aligns with your values. I’ll draw on stories from my own journey, sharing candid accounts of both triumphs and challenges. I’ll also spotlight conversations with like-minded peers who are equally committed to fostering diversity and inclusion, highlighting their achievements and lessons learned.

l-r named one of the women in music for 2017, secretly canadian wins best independent label from music week.

Through The Pact, I aim to create a space where conversations about representation, creativity, and personal growth can thrive. Whether you’re an industry veteran, an aspiring creative, or simply someone passionate about the arts, I hope this series resonates with you. Together, we’ll tackle complex and nuanced issues, drawing on real-life experiences to offer practical advice and foster a sense of community.

Here are some of the key areas we’ll explore together, the intersection of personal identity and professional life, stories of triumph and learning from failure, insights from peers who are making strides in representations and practical advice for navigating creative industries with intention

This blog is my way of fostering a community rooted in shared values. It’s a space to reflect, connect, and inspire action. Thank you for joining me on this journey. I hope you find it insightful, inspiring, and engaging.

thank you! Mxx