founder – pact strategies
PR: Leading strategic PR campaigns for diverse artists and public figures, crafting multicultural narratives that foster inclusive storytelling and amplify visibility. Partnering with major music labels, arts organisations, and industry leaders to deliver impactful media engagement and consistent results across platforms.
Copy: Writing core strategic documents for artists, charities, and labels, including positioning statements, messaging frameworks, campaign narratives, and long-term communications strategies.
Pact Editorial: An editorial platform commissioning and publishing cultural writing, interviews, and critical commentary across music, culture, and social impact.
Pact Impact: Designing and producing workshops, talks, and learning programmes for charities and young people, with a focus on access, representation, and creative development.
Pact Talks: Speaking on panels and chairing or moderating conversations across music, culture, and social impact, working with festivals, organisations, and industry platforms.
head of programmes and communications – Creative Opps (2023 – Present)
Head of Programmes and Communications – Creative Opps (2023 – Present)
I lead the development and delivery of Creative Opps’ programmes across membership, mentorship, and paid work placements, designing pathways that connect young people with industry professionals and real-world opportunities. Alongside programme delivery, I oversee the organisation-wide communications strategy, shaping messaging, partnerships, and public-facing narratives. Through strategic relationship-building with creative organisations, effective event and safeguarding management, and outcome-focused programme design, I support participants in accessing meaningful, paid, and sustainable creative opportunities.
Communications and Marketing Officer – Music Education Council (2024 – Present)
I oversee brand revitalisation efforts, driving organisational growth through strategic marketing, social media engagement, and community-focused initiatives. By cultivating industry partnerships and producing key communications, I ensure the Council’s work remains visible and impactful within the music education sector.
Freelance Lead Lecturer – BIMM London (2023 – Present)
I design and deliver comprehensive courses on diversity and market research for final-year students, integrating real-world case studies to enhance learning. By providing personalised feedback and support, I help students develop their confidence and achieve academic excellence.
Entertainment Publicist – Satellite 414 (2019 – 2022)
I managed press campaigns for high-profile clients, securing extensive media coverage and elevating artist profiles. By fostering strong relationships with key journalists and media outlets, I coordinated seamless promotional events, resulting in significant audience reach and recognition.
Publicity Lead – Secretly Group (2013 – 2019)
I led publicity for artists across Jagjaguwar, Dead Oceans, and Secretly Canadian, orchestrating high-impact album launches and tours. By developing innovative press strategies and building robust media partnerships, I helped clients achieve substantial recognition in competitive markets.
Freelance Journalist and Panel Moderator (2012 – Present)
I write in-depth articles and facilitate conversations that explore the intersection of music, culture, and societal issues. Through panel moderation at industry events, I lead inclusive discussions that centre diverse perspectives and spark meaningful dialogue.
